Yes, NASCAR actually believed an artificial points reset after two thirds of the season was the move that was going to catapult them past the NFL. . Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Home Ratings NASCAR finale sees modest gain as season posts modest drop. The erosion is even more pronounced when you . Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. It is now an elitist sport because only those who can afford to pay to play need apply. OK, here we go. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. Still with me? On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. Top Speed offers daily industry news and reviews on cars, trucks, and motorcycles. Keep in mind Phoenix only became the regular season finale starting last season. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. The last race at. So if Im right, in a few years NASCAR may become Americas summer sport again. As Ive said, the sport is finally addressing its venue problem. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. Not only is this tolerated by NASCAR but encouraged. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. I can also dispute other reasons for it that I see being offered today. Schedule/Results. On the re-debut of the XFL, the league's TV ratings down in a pretty big way, according to Sports Media Watch. With the current playoff point structure, drivers are also somewhat rewarded for strong season-long performances as wellwhile the Chase completely disregarded excellence during the season. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. Nascar, he wrote . The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. It rewards winning, which rewards fighting for wins, which creates rivalries. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. NASCAR is clearly falling behind other motorsports in a new era of television. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. That NASCAR was doomed, soon to become nothing more than a memory. Im not buying the its too safe bit as a cause for the decline of NASCAR. The. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA Weekly races at smaller locales have come off even worse. The NASCAR ratings for the 2022 season are the best they have been in four years. Affluence. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. Those moments generate interestand rivalries, which every sport needs. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. The NFL only went down 9%, but please, tell me about anthem kneelers. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. Last Sundays Cup Series finale from Phoenix averaged a 1.95 rating and 3.21 million viewers on NBC, up 4% in ratings and 5% in viewership from last year (1.9, 3.06M) and the highest rated and most-watched fall Phoenix race since 2018 (2.0, 3.31M). These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won), A New Toyota Celica Concept Shows What A Pure Toyota Sports Car Could Be Without BMW, A Modern Plymouth Road Runner Like This Could Shake Up Today's Pony Car Market, EXCLUSIVE: This Toyota 2000GT Rendering Brings An Icon Into Modern Day, The 5 Worst Ford Mustangs To Buy Used (Plus The 5 Best), 10 Used German Performance Cars We'd Buy Over An American Muscle Car Any Day. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. NASCAR Fans Rebel Against Confederate Flag Ban. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Viewership for the 2019 Phoenix race was 22% lower than in 2018. By virtue of his fathers untimely passing, Dale Earnhardt Jr. instantly found himself with a larger fan base than any three drivers in NASCAR. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. They shut down the polls and went ahead with it anyway. Which meant that other drivers didnt win a lot. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. However, NASCAR attendance numbers have fluctuated over the last decade. NBC did the best with what it was given, really, but there were few compelling storylines. Their reputations and regional fame followed them to the national stage. Lack of manufacturer identity may have been a reason some hardcore fans left the sport in the early 1990s, but that doesnt seem to me to be a valid reason for the sports popularity plunge since 2005. American Hartford Gold. which is a 50 percent decline . Yes, thats actually true; read it again if you need to. I hope so. Q: You say NASCAR continues to grow and like you, . It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. Not all, of course, but most. Racing, like basketball and other sports, has seen year-to-year ratings decline. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. In todays world TV ratings arent the big deal they once were nor the only thing that matters. Karlo watched a lot of Mcgyver back in the 90's and grew up trying to be a Mr. fixit/jack of all trades. Men in particular were more put. NASCAR Las Vegas ratings hit a new low. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. Drivers. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. So that's household using televisions. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). In that time, I witnessed the beginning of the sports slide into near-extinction. NBA players take a knee during National Anthem, screen image Get woke, go broke. Even more so than in baseball, the on-screen product is affected with the layout of a track. Related:15 Abandoned And Forgotten NASCAR Race Tracks. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). It was a successful year as the sport averaged over three million average viewers per race. Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. The XFL also had a better Week 2 performance than the 2019 Alliance of American . Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. Photo credit: royal_broil on Best Running / CC BY-SA When combined, it shows that NASCAR is in a pretty good place. Yes, sports ratings as a whole are down, but NASCAR's fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. I have been around and covered NASCAR for over two decades. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. Why poll the fans if youre just going to ignore them? However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". At the start of the 21st Century NASCAR TV ratings, meant everything. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. In todays media world they are now just a small part of what is used to measure the popularity of the sport. 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